About Us

Established in 1988 Eyeline Optical Ltd has been providing services, products and support to all the optometry professions of New Zealand.  These professionals are the Optometrists, Dispensing Opticians,  Optical Chains, Ophthalmologists and Optical Laboratories.  We are an independent 100% New Zealand owned business with international associations and agencies.

We are a nationally respected optical wholesaler and distributor that's renowned for its expertise, helpfulness, problem solving ability and friendliness.  Eyeline is the largest N.Z optical distributor in its specialty area that covers dispensing and workshop tools, frame spare parts, accessories, workshop and laboratory equipment and spares as well as many of the uncommon and hard-to-get items that an optical practice may  require from time to time.

Eyeline Optical is a family business that has extensive connections with N.Z optics that spans over three generations.  With over 100 years of optometry, optical dispensing and laboratory ownership  we have become a bit of an institution! Now, as in the past, we embrace new technology, new ideas and trends and have always been in the forefront of developing new skills and know-how which is shared freely with all our customers.

We stock the largest range of magnifiers in N.Z and carry the largest range of eye patches, side shield, colour and stereo tests, reading cards and test type charts, refraction room extras and accessories to name only a few of our speciality areas.  We are a "one-stop-shop" for the N.Z optical industry for most workshop tools and accessories, frame parts, children's spectacle frames, 3M Leap pads, and Blackmores dietary supplements.  We also carry a huge range of small items used in every practice.

Eyeline is the developer and manufacturers of the Stenersen Frame Gauge, the Bott Confrontational Field Target (Bott Wand), the Joseph Churchward Snellen wall charts of test types and reading cards, a back vertex gauge and many other products.

If you have something new or different we would love to hear from you and if you wish to contact us, all our details can be found on the Contact Us page.